Every second counts in the business world. Lack of productivity is a scourge that costs companies billions every year. Worldwide, the cost of inefficiency is estimated at 3,600 billion dollars a year (Source: McKinsey).
Among the main causes of this drop in productivity are :
- A stressful working environment
- A lack of sense of belonging and commitment among employees
- Poor management and unclear objectives
- Inefficient processes and a lack of appropriate tools
- Lack of adequate training for employees to carry out their tasks
47% of employees struggle to find the information or data they need to do their jobs effectively, according to Gartner Inc. What if the solution lay in using AI and audio?
Discover how this association transforms everyday working life, unleashing everyone’s potential and boosting performance to unprecedented levels.
Majelan Pro: the new efficiency asset for businesses
Communication, HR, general management and sales departments all face two main digital challenges:
- Improve internal communication
- Enhancing operational efficiency
Majelan Pro was developed precisely to meet these challenges. The first audio AI companion to help companies create, manage and distribute more effective and engaging audio content.
1- AI-powered audio creation: unleash your potential!
According to McKinsey & Company, 45% of employees’ working time could be automated. And that’s precisely one of the aims of Majelan Pro: to save you time (and resources) on your audio content production.
Thanks to its advanced AI tools directly integrated into the platform, Majelan Pro instantly converts your textual content into captivating audio formats:
- Audio summary of long content
👉 Turn your long documents into concise audio summaries, perfect for quick listening, even on the move. - Audio information monitoring
👉 Generate audio flashes (news, industry watch, etc.) from verified sources in just one click to keep your teams fully informed. - Audio articles and press releases
👉 Give a new dimension to your written content by transforming it into dynamic podcasts, accessible to all your staff and partners.
2- Optimised broadcasting: audio for everyone, everywhere, all the time:
Creating engaging audio content for your employees is a crucial first step, but to reap the full benefits, you need to ensure that it is distributed effectively.
The challenge for companies is to push out the right content to the right people at the right time, and in so doing make internal communication flow more smoothly. This is what we call hyper-personalisation. And 55% of communications professionals believe that hyper-personalisation will be the most influential factor over the next 5 years (Gallagher – State of the Sector 2023).
To achieve this, Majelan Pro relies on 2 main functions:
- Multimodal application
👉 Ensure optimal broadcasting and offer your teams a smooth, engaging listening experience that’s adapted to all uses and working styles, whether in the office, telecommuting or on the move. - Audience segmentation and recommendation
👉 Segment your employees into different groups (job, function, region…) and let our AI deliver ultra-targeted information to each employee, perfectly tailored to their profile, interests and needs.
By offering your employees access to hyper-personalised content at any time, you give them the keys and information they need to carry out their tasks and significantly boost their performance and efficiency.
Majelan Pro: the key to improve your teams’ efficiency
Audio content is no longer just entertainment. It is now a real tool for making your teams more efficient: onboarding, training summaries, communication clips. This content is available on Majelan Pro to revolutionize your employees’ productivity.
1- Effective onboarding and successful integration
Onboarding new employees is a crucial step for your company. Successful onboarding promotes the commitment, productivity and loyalty of your employees. Audio is proving to be a powerful ally in simplifying this often complex process.
Here are 3 ways you can use it to your advantage:
- Audio guides: a personalized companion
Imagine an onboarding programme where each new recruit is accompanied by an audio guide. This virtual companion, accessible everywhere, offers clear and concise audio modules. It presents the company, its values and its organisation, as well as practical advice to make it easier to take up a new post. The audio guide is available at all times, allowing people to learn at their own pace and to return to important information.
- Testimonials and podcasts: people at the heart of onboarding
Audio also helps to highlight the human dimension of the company. For example, employee testimonials in the form of podcasts, sharing their experiences, successes and challenges. These authentic stories create a sense of belonging and give new arrivals a realistic view of their future working environment.
- Interactive and fun training
Audio is not just about transmitting information. It can also be used to create interactive and entertaining training courses. Audio quizzes, role-playing and role-playing exercises can be used to test the knowledge you have acquired while having fun at the same time.
By relying on audio for your onboarding, you can offer all your new employees equal and flexible access to information, promoting an inclusive and successful integration process. This universal format also paves the way for continuous learning, regardless of time or place.
2- Continuous and flexible learning:
Forget about traditional training courses and long, unproductive journeys. Thanks to podcasts and other audio capsules, your employees can learn wherever and whenever they want, turning every journey or downtime into a learning opportunity. Memory retrieval in action.
Why is audio so effective for productivity?
- Personalized learning: thanks to its diversity of formats and its accessibility on all devices, audio allows each employee to learn at their own pace and according to their availability, which encourages personalized learning.
👉Personalized learning can lead to a 15-20% increase in employee productivity (Deloitte)
- Memory boost: by conveying emotions, enabling repetition and serving as a reference point, audio is a powerful vector for reinforcing the encoding, storage and recall of information in memory.
👉Audio improves information retention by 20% and productivity by 17% (Gartner, 2024). - Multitasking and engaging format: in addition to being a highly engaging format, audio offers the opportunity to listen to content while doing another task, and therefore be more productive.
👉Companies incorporating podcasts into their internal communications strategy have seen a 30% increase in engagement metrics (LeadersConnect survey) and highly engaged teams are 17% more productive than disengaged teams. (Gallup)
Pour vous aider à proposer les meilleurs contenus audio, Majelan Pro met à disposition de vos collaborateurs un catalogue audio riche de plusieurs milliers de programmes dans différentes langues :
To help you offer the best audio content, Majelan Pro provides your teams with a rich audio catalogue of several thousand programmes in different languages:
- Learning & skills:
- More than 1,000 marketing, business and tech programmes
- Over 100 career development programmes
- More than 20 episodes per month
- Personal development:
- More than 1,500 programmes
- Over 100 meditation, relationship and self-care programmes
- Infotainment:
- Plus de 150 productions originales
- Émission de radio en replay
Get 3 months’ free access to all our programmes now: contact@etxstudio.com
3- Stronger internal communication:
As we saw earlier, a stressful working environment is a source of unproductivity for employees.
But did you know that poor communication is a major cause of stress at work? In fact, 42% of employees say they feel more stressed because of communication problems (BCG).
Majelan Pro makes it possible to simplify and improve your internal communication, for the greater well-being of your employees:
- Stress reduction: clear and effective audio communication can significantly reduce the stress associated with misunderstandings and isolation, fostering a calmer working environment.
- Stronger sense of belonging: personalized audio programmes allow employees to feel more involved in the company culture, wherever they are. 83% of employees say that company podcasts improve the impact of internal communication, according to MediaMeeting.
- Accessibility and flexibility: short, easy-to-listen-to formats fit perfectly into employees’ busy daily lives, keeping them informed and connected wherever they are. Over 70% of employees agree that audio content makes for educational, effective and stimulating communication (MediaMeeting).
- Multilingualism: audio communication can be easily adapted to different languages, promoting inclusion and understanding within international teams.
In conclusion, Majelan Pro stands out as an innovative and comprehensive solution that benefits both businesses and their employees. By combining the power of audio and AI, this platform revolutionizes the way organisations and their teams work, communicate and grow.
For businesses, Majelan Pro offers :
- Simplified and automated audio content creation, saving considerable time and resources
- Targeted and personalized distribution of information, improving the effectiveness of internal communication
- High-performance onboarding and continuous micro-training tools, accelerating integration and skills development.
For employees, the benefits are just as significant:
- Flexible access to information and training, adapted to their pace and preferences (and a vast catalogue of personal development content, fiction, inspirational masterclasses…).
- Reduced stress linked to information overload and communication problems
- A stronger sense of belonging thanks to more authentic and engaging communication
In a constantly evolving professional world, where efficiency and commitment are crucial, Majelan Pro is positioned as an essential ally based on audio and artificial intelligence. By giving companies the tools to optimize their communication and training, and by giving employees the means to learn and inform themselves more effectively, Majelan Pro creates a virtuous circle of productivity and professional fulfillment.
Are you a manager looking to integrate in-house podcasts to train or inform your teams? Talk to your company about premium access to boost your teams.
If you have any questions, please contact us.
Source: Study by the Observatoire Intranet et Digital Working – 2023
